Social Media Marketing is a marketing style that allows brands to connect with their target market through Internet outlets such as Facebook, Twitter, and YouTube. Many brands initially believed social networking would weaken the relationship with consumers, but it has turned into a “genuine interaction between brand and client”.
Becoming a part of the social media network allows companies in the fashion industry to capture a larger audience. The easily accessible and inexpensive nature of the Internet makes it an ideal platform for building consumer trust and loyalty. Social media marketing does not only reach a significant demographic, it has the potential to create customers devoted to a specific brand. The online promotions, perks, and discounts offered by brands have some consumers choosing one brand over another. These online incentives increase brand competition and urge brands to optimize their social media presence.
